Wednesday, February 15, 2006

Howard Jones - Everlasting Love (1989)

* (of four)

If you don't remember Howard Jones, he had one good song - it was called "Things Can Only Get Better." You might not know it by its title, though, but by its hook, which went WOAH woah woah-oh-oh whoa-WHOA-whoa-oh-oh.* Anyway, this is not that song, this is "Everlasting Love," which is also not the perennially remade "Everlasting Love" you're thinking of. No, this is a midtempo, third-of-the-way-catchy '80s new wave/pop/British art fag track with a classically cheesy video.

A mummy pops out of an Egyptian sarcophagus on a white soundstage while Jones is wearing an über-loud red/green/yellow/blue/purple suit with bigger-than-average shoulder pads. He tells a love story starring a mummy and his femummy as props placed around Jones shift, one per shot, and we see second-unit shots of the mummy couple walking in the park, sticking Pop Tarts in the toaster, trying on boxer shorts in a mall changing room. The mummy couple even plays racquetball. All the things people do. That's why it's supposed to be fucking funny.

Oh, and if you've never seen a mummy who's holding a briefcase step into the backseat of a cab being driven on the left side of the road, well, watch the VH1 Classic channel a little more in the middle of the night. You're in for a treat, my friend. -AH


* = Not to be confused with the "Life in a Northern Town" hook Hey-oh Ma-ma-ma / Hey-eee-doo-bee-die-yah / Hey-oh-ma-ma-mee / Hey-ay-ay-ie-yo or the Enigma "Return to Innocence" hook Hyiiii-yiii-HIIIII OHHHH-hi-HI-hi / Ohh-oh-oh hiiigh / OH-hi-yo-hi-hi yo-hi-hieee. Different hook.

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