Thursday, April 20, 2006

Field Mob featuring Ciara - So What (2006)

** (of four)



I was going to hold off reviewing "So What" until I got a solid feel for it, but while idly writing and cruising MySpace tonight, the MTV Jams channel aired this Field Mob video four times. It's the Jam of the Week, you understand. "So What" even appeared in the middle of a block of 2Pac videos, just long enough for the late Mr. Shakur to spiritually bitch slap all three members of the group from beyond the grave.

"So What" is some softball, back-and-forth, "he said / she said," pop fluff that would suit the Black Eyed Peas well. It also kind of reminds me of the City High, "I'm a stripper, it's the only way I can make money / Shame on you for being a stripper, there's other ways to make money," song "What Would You Do" from 2001. Long story short, it's catchy but completely lightweight and - if you hear it four times in as many hours - pretty fucking annoying in the end.

Ciara, first seen gossiping on the front porch with three friends, has heard some things about her man. Who shows up to refute the shit in the front yard. He's not a ho, for one. The happy couple can't even go out clothes-shopping without female strangers getting their gossip on. They're just jealous, claims the Field Mob rapper. Then they go to an outdoor basketball game at night, he gets her a puppy, and the video repeats again in an hour.

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