Snoop Dogg and Pharrell - Drop It Like It's Hot
*** (of four)
The Neptunes are sooooo 2002, but even after recycling their own beats and being ripped off by a host of other producers, they occasionally still come with it big time. "Drop It Like It's Hot" was one of last fall's most winning hip-hop singles, thanks to the psychedelic tongue-clucking beat and typically laid back flow from Snoop Dogg.
The video is spare but somehow elegant - tightly letterboxed black-and-white footage of Snoop, Pharrell and co-Neptune Chad Hugo (playing the song's keyboard line with Casio in hand) clowning on a plain white soundstage.
Rounding out the ensemble are a few expensive cars, gum-chewing hotties and a little kid beating a giant bass drum. Also, blurred out, a Crip bandana swinging from the back left pocket of Snoop's jeans.
"Drop It" eventually got old, just like Snoop's much-aped "-izzle" lingo, but in its prime it was surefire party and club gold. Check these lyrics, Snoop's tongue-(I-hope)-in-cheek equivalent of a fireworks show's grand finale: "Don't change the dizzle / Turn it up a little / I got a living room fulla fine dime brizzells / Waitin' on the pizzel / The dizzel and the shizzle / G's to the bizzack / Now ladies here we gizzo."
You know, sometimes I feel sorry for the person assigned to closed-captioning transcription duty on these hip-hop videos. People volunteer their time to put language and typing skills to good use so the hearing impaired can receive artistic enlightment otherwise impossible.
And they're hoping maybe they can caption a classic work of cinema or news documentary and instead are handed something like "Candy Shop" or "Drop It Like It's Hot." It's hard work - as I just discovered, there's no computer program in the world that'll give you the correct spelling for words like "brizzells," "pizzel," "shizzle" or "bizzack."
The Neptunes are sooooo 2002, but even after recycling their own beats and being ripped off by a host of other producers, they occasionally still come with it big time. "Drop It Like It's Hot" was one of last fall's most winning hip-hop singles, thanks to the psychedelic tongue-clucking beat and typically laid back flow from Snoop Dogg.
The video is spare but somehow elegant - tightly letterboxed black-and-white footage of Snoop, Pharrell and co-Neptune Chad Hugo (playing the song's keyboard line with Casio in hand) clowning on a plain white soundstage.
Rounding out the ensemble are a few expensive cars, gum-chewing hotties and a little kid beating a giant bass drum. Also, blurred out, a Crip bandana swinging from the back left pocket of Snoop's jeans.
"Drop It" eventually got old, just like Snoop's much-aped "-izzle" lingo, but in its prime it was surefire party and club gold. Check these lyrics, Snoop's tongue-(I-hope)-in-cheek equivalent of a fireworks show's grand finale: "Don't change the dizzle / Turn it up a little / I got a living room fulla fine dime brizzells / Waitin' on the pizzel / The dizzel and the shizzle / G's to the bizzack / Now ladies here we gizzo."
You know, sometimes I feel sorry for the person assigned to closed-captioning transcription duty on these hip-hop videos. People volunteer their time to put language and typing skills to good use so the hearing impaired can receive artistic enlightment otherwise impossible.
And they're hoping maybe they can caption a classic work of cinema or news documentary and instead are handed something like "Candy Shop" or "Drop It Like It's Hot." It's hard work - as I just discovered, there's no computer program in the world that'll give you the correct spelling for words like "brizzells," "pizzel," "shizzle" or "bizzack."
posted by daytime at 5:07 PM
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